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0% Experiment

Client
0% Experiment
Sector
Digital workbook
What we did
Design and development
Live site
0procentexperiment.com ↗
0procentexperiment.com
The full 0% Experiment homepage on desktop

The brief

0% Experiment is a digital workbook that guides you through 30 days without alcohol, with one question each day. It is curious, not preachy: you are the test subject and the researcher.

What we did

We designed a bright, confident site with a neon accent and big type that states the idea in one line: take one thing away and see what is left. It explains what the workbook is, how it works and who it is for, then leads straight to starting the experiment.

  • Design
  • Development
  • Digital product
  • Responsive

On a phone

0% Experiment on a phone, top of the page
0% Experiment on a phone, further down the page

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